This conceptual rebranding project tackled the challenge of redefining the identity of an established Mexican brand, La Parisina, aligning it with emerging trends of the year. The proposal was based on the concept of menopause retreats, repositioning La Parisina as a fabric store specializing in textiles designed to support women experiencing menopause symptoms.

The communication strategy was grounded in market research to better understand the needs and desires of this audience, ensuring a relevant and meaningful brand adaptation. A complete visual system and store mock-up were developed to reflect the brand’s renewed identity and purpose.