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The core visual piece of the campaign, this poster establishes the identity system through a grid inspired by an aerial photograph of a traditional tianguis. Black blocks, typographic textures, and text frames are all structured around this image. It
Designed as textural compositions for urban spaces, these posters can be pasted in any order to create modular, layered wall installations. They carry a more raw and flexible visual tone while reinforcing the overall identity through typography.
A content-driven post designed to share key event information within the graphic language of the campaign. It balances clarity with expressive typography, echoing the tone of the physical posters.
A large-scale adaptation of the identity using the same aerial grid system, reconfigured horizontally for billboard format. It retains the bold texture and high-impact contrast while scaling up for public visibility.
Notebooks designed as gifts for event participants. These objects serve as a small, useful token of appreciation, featuring visual elements from the identity while remaining functional and affordable.
A digital layout designed to highlight the event’s participants. Using typographic textures and the campaign’s color palette, the grid extends the printed identity into social media while maintaining coherence with the visual system.
Instagram Stories were developed for digital outreach. The first is a procedural code-based animation serving as a reminder on the day of the event; the second announces the open call for submissions.

Al Tianguis

For the 13th edition of Al Tianguis—CENTRO’s biannual student market—Natalia Villalobos served as creative director and head designer, leading the development of the visual identity and contributing to the curation of selected projects.

The campaign, created in collaboration with Jorge Pérez Nuñez, spanned both print and digital media to promote the event, launch the open call, showcase participating projects, and share reminders. At the heart of this edition was an effort to approach the concept of the tianguis as closely and honestly as possible—returning to its essence as a vibrant, communal, and distinctly Mexican marketplace.

The visual system drew inspiration from aerial views of market tarps in Mexico City’s largest tianguis, reinterpreted through typographic compositions and grid-based layouts. The color palette referenced traditional signage found in public markets, resulting in an identity that feels both bold and culturally grounded.